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Assessment Form

Step 1 of 13 - Introduction

7%

Welcome to the Digital Fundraising Quotient (DiFQ) survey, your tool for finding out how Digital your Fundraising is, and how much room there is to grow. We hope that your experience helps you and your organization set and reach new goals!

This diagnostic will help us generate a DIFQ (Digital Fundraising Quotient) score for the organization you want to analyze.

Please take the time that’s needed to consider your answers to all questions so you produce the most accurate result.

Note: we will NEVER give your specific information to third parties.

Let's Get Started
First Name*
First
Last Name*
Last
Email*
Job Title*
Company/Organization*
Number of Employees*
Phone Number

Rate your organization around the following digital fundraising activities. Use a scale from 1-5 as indicated:
Story Telling
Virality (Shared Content)
Engagement with Social Media Platforms (Facebook, Instagram, other)
Google Advertising & Google Analytics
Donor Acquisition
What percentage of your donor acquisition was generated through digital traffic and conversion over the past 12 months?

To what extent do you employ the following paid media tactics? Rank them between 0 – 5 (0 being not at all and 5 being extensively)
Social Media Ads
(campaign calendar, consistent posting frequency, content curation, retargeting, lookalike audience targeting, refundraising)
Boosted Content
(paying to get your social media content seen by more relevant audiences)
Donor/Customer Acquisition
(refundraising via email to website and social media property visitors)
Lead Generation
(cold traffic conversion funnels including engagement webinars, supporter events, direct email, free downloads)
Sponsored Cause Based Fundraising Content
(sponsor/cause co-branded, co-promoted, shareable viral content and PR)

Lead Generation
Which of the following lead generation tactics do you achieve using digital media? Check any of the following that are applicable to your non-profit organization.
- Digital Ads (top of the funnel lead magnets for cold traffic conversion)
- Social Media (middile of the funnel Micro-conversions e.g. simple purchases)
- Email Fundraising (top of the funnel lead magnets for cold traffic conversion)
- Sweepstakes and Lotteries (collecting prospective donor contact info through purchases)
- Events (auctions, galas, raffles, walk/run/bike-a-thons)

To what extent do you employ the following owned media tactics? Rank them between 0 – 5 (0 being not at all and 5 being extensively)
Story Telling
(Impact videos, Patient Stories, Impact fundraiser stories)
Content Marketing
(informational blogs, newsletters)
Donor, Patient, and Employee Stories
Visual Content
(infographics, explainer videos)
Impact Videos, Zoom Events

Search Engine Optimization
Which of the following search engine optimization tactics do you achieve using digital media? Check any of the following that are applicable to your non-profit organization.
- EAT (Expertise, Authoritativeness, Trustworthiness)
- SERPS (Search Engine Result Pages)
- Domain Authority (Search Engine Ranking Score)
- Technical SEO (mobile responsive design, Image optimization, HTTPS, page load time)
- Youtube SEO (keyword rich descriptions, title descriptions, keyword tags, comment responsiveness)

Distribution and Promotion
Which of the following distribution and promotion tactics do you achieve using digital media? Check any of the following that are applicable to your non-profit organization.
- Private Cause-based Social Media (niche social network)
- Content Curation (governance and management of digital, social content)
- Media Outlets (sponsorships and co-promotion)
- Publishing Platforms (profiles distribution through Impact pubs)
- Public Relations (press releasers, article writing)

To what extent do you employ the following shared media tactics? Rank them between 0 – 5 (0 being not at all and 5 being extensively)
Organic Social
(ads or sponsored posts you pay social networks to display with their audience)
Social Forums
(active, frequent participation in forums relevant to your cause or like audience)
Virality Story Telling
(sharing specific stories with the expressed interest in going viral)
Media Sharing Sites
(Facebook, Twitter, Linkedin, Instagram, Pinterest, Flickr)
Private Social
(WhatsApp, Facebook Messenger, WeChat, Snapchat)

Cause Based Partnership
Which of the following cause based partnership tactics do you achieve using digital media? Check any of the following that are applicable to your non-profit organization.
- Charity Tie-ins (setting up formal partnerships with business)
- Community Services (services to support your cause and/or geographic communities)
- Co-branding (lending your brand to CPGs, events, sweepstakes, etc.)
- Cause Fundraising (create shareable viral content and campaigns and collaborations with local and national brands)
- Corporate Giving Programs (direct donations, volunteer program, workplace giving)

Community Engagement
Which of the following community engagement approaches do you achieve using digital media strategies and tactics? Check any of the following that are applicable to your non-profit organization.
- Community Building (creating social media groups, engaging in forums, e-newsletters)
- Engagement (informing, education, and connecting)
- Brand Ambassadors (developing brand ambassador programs)
- User-Generated Content (images, videos, text, and audio, posted by users on online platforms)
- Sponsorships (Local and National brands sponsoring your donor campaigns)

To what extent do you employ the following earned media tactics? Rank them between 0 – 5 (0 being not at all and 5 being extensively)
Media Relations
(press releases, press briefings, podcast interviews, social media monitoring)
Donor/Stakeholder Relations
(inform, educate, update, consistently communicate)
Word-of-Mouth
(shareable content, referral programs, bring a friend events)
Link Building
(profiles and articles posted on relevant high traffic websites)
Influencer Relations
(create awareness among influencer to leverage their networks)

Reputation Building
Which of the following reputation building objectives do you achieve using digital media? Check any of the following that are applicable to your non-profit organization.
- Credibility (manage donor/subscriber preferences, have trustworthy people, honor commitments)
- Trust (clear, consistent messaging, up front about financials, regularly report results, show donor appreciation)
- Thought Leadership (have a big idea, strong vision, tell a great story, be a resource, inspire actions)
- Authority (write guest articles on blog sites, schedule speaking engagements, run patient webinars)
- Suveys (poll donors to see what they like and don't like about your not-for-profit and brand)

Fundraising Communications
Which of the following fundraising communications tactics do you achieve using digital media? Check any of the following that are applicable to your non-profit organization.
- Event Fundraising (google AdWords, social media, website, media sponsorships, press coverage, press releases)
- Cross Media Fundraising(email, google AdWords, QR codes, customized URLs, direct mail)
- Influencer Marketing (virtual events for connecting influencers who do/could support your cause)
- Donor Recognition (recognize donors on the aniversary of their first donations and continued support)
- Lead Conversations (make your voice heard when it comes to the people you serve)

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