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Assessment Form

Step 1 of 13 - Introduction

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  • Welcome to the Digital Fundraising Quotient (DiFQ) survey, your tool for finding out how Digital your Fundraising is, and how much room there is to grow. We hope that your experience helps you and your organization set and reach new goals!

    This diagnostic will help us generate a DIFQ (Digital Fundraising Quotient) score for the organization you want to analyze.

    Please take the time that’s needed to consider your answers to all questions so you produce the most accurate result.

    Note: we will NEVER give your specific information to third parties.

    Let's Get Started

  • Rate your organization around the following digital fundraising activities. Use a scale from 1-5 as indicated:
  • What percentage of your donor acquisition was generated through digital traffic and conversion over the past 12 months?
  • To what extent do you employ the following paid media tactics? Rank them between 0 – 5 (0 being not at all and 5 being extensively)
  • (campaign calendar, consistent posting frequency, content curation, retargeting, lookalike audience targeting, refundraising)
  • (paying to get your social media content seen by more relevant audiences)
  • (refundraising via email to website and social media property visitors)
  • (cold traffic conversion funnels including engagement webinars, supporter events, direct email, free downloads)
  • (sponsor/cause co-branded, co-promoted, shareable viral content and PR)
  • Which of the following lead generation tactics do you achieve using digital media? Check any of the following that are applicable to your non-profit organization.
  • To what extent do you employ the following owned media tactics? Rank them between 0 – 5 (0 being not at all and 5 being extensively)
  • (Impact videos, Patient Stories, Impact fundraiser stories)
  • (informational blogs, newsletters)
  • (infographics, explainer videos)
  • Which of the following search engine optimization tactics do you achieve using digital media? Check any of the following that are applicable to your non-profit organization.
  • Which of the following distribution and promotion tactics do you achieve using digital media? Check any of the following that are applicable to your non-profit organization.
  • To what extent do you employ the following shared media tactics? Rank them between 0 – 5 (0 being not at all and 5 being extensively)
  • (ads or sponsored posts you pay social networks to display with their audience)
  • (active, frequent participation in forums relevant to your cause or like audience)
  • (sharing specific stories with the expressed interest in going viral)
  • (Facebook, Twitter, Linkedin, Instagram, Pinterest, Flickr)
  • (WhatsApp, Facebook Messenger, WeChat, Snapchat)
  • Which of the following cause based partnership tactics do you achieve using digital media? Check any of the following that are applicable to your non-profit organization.
  • Which of the following community engagement approaches do you achieve using digital media strategies and tactics? Check any of the following that are applicable to your non-profit organization.
  • To what extent do you employ the following earned media tactics? Rank them between 0 – 5 (0 being not at all and 5 being extensively)
  • (press releases, press briefings, podcast interviews, social media monitoring)
  • (inform, educate, update, consistently communicate)
  • (shareable content, referral programs, bring a friend events)
  • (profiles and articles posted on relevant high traffic websites)
  • (create awareness among influencer to leverage their networks)
  • Which of the following reputation building objectives do you achieve using digital media? Check any of the following that are applicable to your non-profit organization.
  • Which of the following fundraising communications tactics do you achieve using digital media? Check any of the following that are applicable to your non-profit organization.

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